Virtual Reference Adventure

The Adventure Begins...

Things You'll Need
Along the Way

A Plan picture
Basic Skills
Interview Skills
About this site...

Marketing the Service...
To sustain your new chat reference service, you have to demonstrate its value—to your current and potential users, as well as to the library's funding sources. Have you decided which group of patrons needs to hear your message the most, involving them in planning and evaluation? How will you keep your marketing approach fresh and up-to-date? The resources offered here may help or inspire you. What happens next?
  1. It's time to explore other library Web sites.
  2. You don't market your chat service for fear of getting too many questions.
  3. You decide to highlight information literacy in your marketing efforts.
Advice for the trip


Your Lifelines...
Digital Reference Publicity & Marketing Plans (DREI)
Virtual Reference Services: Marketing Guidelines
Ten Tips for Marketing Virtual Reference


Think About Ask Yourself More to Explore
Take a Break
Developed by the Statewide Virtual Reference Project, Washington State Library, a division of the Office of the Secretary of State.
Funded by the Institute of Museum and Library Services through the Library Services and Technology Act.

Last Modified: April 18, 2006